| Communication
is increasingly recognized as an extremely significant, multi-faceted
phenomenon that deserves our focused attention. The rapid
development of complex technologies has increased the need for intense
interactions among people from diverse cultures. This brings
with it new challenges, as well as previously unimagined potentials
with respect to what is to be gained from communicating across
cultural boundaries, and as how we are best to go about doing it.
As the world becomes more complex,
the forms of communication needed to interact on numerous levels also
become more complex. This is especially evident within
contemporary institutions where gender, race, and social class
differences must be negotiated on an ongoing basis through
communication.
With the emergence of the mass media
and its increased presence and influence in our lives, it becomes
essential that we learn how to analyze this complex institution in
terms of its channels and messages. It is important to know the
extent to which it offers reasonable access to diverse populations,
its multiple effects upon cultures and the values that sustain them,
and its potential as an instrument for effecting genuine societal
change.
Career Sources and Professional
Organizations
Sample Job Titles
| Entry
Level: |
Experienced: |
| |
Advertising/Market
Researcher |
|
Advertising/Marketing
Executive |
| |
Associate
Producer |
|
Broadcasting
Journalist |
| |
Broadcast
Assistant |
|
Copy
Editor |
| |
Community
Relations |
|
Consumer
Relations Specialist |
| |
Foreign
Service Officer |
|
Journalist |
| |
Public
Relations Assistant |
|
Public
Relations Specialist |
| |
News
Associate |
|
Technical
Writer |
Enhancing Employability
- Participate in internships
- Computer-related skills
- Strong problem-solving,
decision-making skills
- Ability to communicate ideas in
writing, visually and verbally
- Strong ability to work under
pressure
- Strong research skills
|
