Glen H.
Brodowsky
Phone:
760-750-4261
POSITIONS HELD
California State University, San Marcos
Professor of
Marketing Present
Chair, Department of Management &
Marketing
2004-2008
Associate Professor of
Marketing
2002-2008
Assistant Professor of
Marketing 1996 - 2002
Fulbright Lecturer National Cheng Chi-University,
Taipei, Taiwan 2007
EDUCATION
1997 - Ph.D., International Marketing, School of Management, State University of New York at Buffalo. Buffalo, New York. Expected Completion: December, 1996.
1992 - Master of Business Administration (MBA), Marketing and International Business Concentrations, School of Management, State University of New York at Buffalo, Buffalo, New York.
1987 - Advanced Chinese Studies. Non-degree program. National Taiwan University, The Stanford Center, Taipei, Taiwan, Republic of China.
1986 - Bachelors of Arts, Far Eastern Languages and Civilizations, The University of Chicago. Chicago, Illinois.
RESEARCH AND PUBLICATIONS
Journal Articles
1. Brodowsky. Glen H. and Ruth Taylor, "Is That Your Final Answer? Improving and moving Beyond Standard Multiple Choice Marketing Questions," Journal of the Academy of Business Education. Journal of the Academy of Business Education, Vol. 10, Spring, pp 147-162 .
2. Brodowsky, Glen H., Camille Schuster, Beverleee Anderson, Ofer Meilich, and Ven Venkatesan, “If Time is Money, is it a Common Currency: Time in Anglo, Asian, and Latin Cultures,” Journal of Global Marketing, Vol. 21 no. 4 pp. 245-258.
3. Brodowsky, Glen H., Neil Granitz, and Beverlee Anderson (2008) “The Best of Times is Now: A Study of the Gay Sub-culture’s Attitudes Toward Time” Time and Society Vol. 17 No. 2/3, pp.233-260.
4. Brodowsky, Glen H. and George Belch, (2006) As Seen on TV and Now in a Marketing Classroom Near You: The Infomercial, Marketing Education Review Special Edition on Teaching Innovations.
5. Brodowsky, Glen H., Justin Tan, and Ofer Meilich (2004), Managing Country of Origin Choices: Competitive Advantages and Opportunities. International Business Review, Vol. 13, No. 6.
6. Brodowsky, Glen H. and Beverlee B. Anderson, (2003) “Student Perceptions of Communication Skills: Writing, Presentation and Public Speaking” Journal of the Academy of Business Education Volume 4, Fall pp. 13-22
7. Pillai, Rajnandini, Susan Stites Doe, and Glen H. Brodowsky “Marketing the Presidency: Do Leadership and Scandal Mix? Journal of Applied Social Psychology.
8. Anderson, Beverlee B. Glen H. Brodowsky, (2001) “A Cross-cultural Study of Waiting as a Satisfaction Driver in Selected Service Encounters” The Journal of East West Business Volume 7, No. 1 pp. 11-36.
9. Erevelles, Sunil, Veronica Horton, Glen H. Brodowsky, and Jonnvee Caragan (2000) “Managing Questionnaire-Related Non-Response Bias” Journal of Marketing Management Vol. 10 Issue 1, Spring- Summer.
10. Brodowsky, Glen H. and Beverlee B. Anderson (2000) “A Cross Cultural Study of Consumer Attitudes Toward Time” Journal of Global Marketing, Vol. 13, No.3.
11.
Brodowsky, Glen H.
(1998) “The Effects of Multiple Countries of
Origin on Evaluation and Attitudes Toward Buying Japanese versus American
Automobiles: A Comparison between Low and High Ethnocentric Consumers” Journal of International Consumer Marketing, Vol.10,
No.3.
12.
Lukas, Bryan A. and Glen H.
Brodowsky (1998) “Successful Invention Management:
Formalizing the Generation and Validation of New Product Ideas” Competitive Intelligence Review, Vol. 9 No.4,
October-December.
Conference Proceedings/Conference Presentations
1. Kohles, J, M. Bligh, R. Pillai, M. Carsten, and G. Brodowsky (2009), “Leadership in Confucian Asia: Similarities and Differences of Justice, Trust, and Leadership Outcomes in Mainland China, Hong Kong, and Singapore,” Recipient of John Yanouzas Outstanding Paper Award. Eastern Academy of Management Managing in a Global Economy XIII Conference, Rio de Janeiro, Brasil.
2. Gruber, T., A. Reppel, G.H. Brodowsky, and R. Voss (2009), “Revealing Female and Male Students’ Satisfaction with the Characteristics of Effective Professors,” Presented at the American Marketing Association Summer Educators’ Conference, Chicago, IL.
3. Gruber, T. A. Reppe, G.H. Brodowsky, and R. Voss, (2009), “Service Encounters in Higher Education: Investigating the Influence on the Satisfaction and Dissatisfaction of Students,” Presented at the Marketing Educators’ Association Conference, Newport Beach, California.
4. Brodowsky, Glen H. , Camille Schuster, and Beverlee Anderson, (2008) “Universalist versus Absolutist Approaches to Measuring Time Concepts across Culrures” Presented at Association for Global Business Twentieth Annual International Conference, Newport Beach, CA.
5.
Brodowsky, Glen H. and Ruth
Taylor, “Is that your final answer? Improving and
Moving Beyond Standard Multiple Choice Marketing Questions”
Presented at 2008 Marketing Educators Association Conference, Salt Lake City,
Utah.
6.
Chang, Katherine and Glen H.
Brodowsky “The Relationships among Attitude, Brand
Equity and Repurchase Intention: The Case of Skincare Products in Taiwan,” Presented at Society for Marketing Advances, San
Antonio,Texas
7.
Brodowsky, Glen H . and
Beverlee B. Anderson "Sometimes, Two Heads Aren't Better than One: Lessons
Learned from Team Teaching" Presented at 2006 Marketing Educators'
Association, San Francisco, California.
8.
Brodowsky, Glen H.. Ofer
Meilich, Beverlee B. Anderson, and Ven Venkatesan, " If Time is Money, Is
it a Common Currency" Presented 2006 at the American Marketing Association
Summer Educators' Conference, Chicago, IL
9.
Brodowsky, Glen H. and
Beverlee B. Anderson "Data, Data Everywhere but They Never Stop to Think:
A Case Study in Developing an Effective Research Methods Course," 2005
Marketing Educators' Association Meeting Proceedings, La Jolla,
California.
10. Brodowsky, Glen H. "What the Sneetches Teaches: Dr. Seuss as a Marketing Teaching Tool 2005 Marketing Educators' Association Meeting Proceedings, La Jolla, California.
11.
Brodowsky, G. H., Pass, M.
& Anderson, B.B. “Not on a School Night: Using
Creative Scheduling as a Strategic Advantage in An Increasingly Complex
Educational Marketplace.” 2004 Marketing
Educators’ Association Meeting Proceedings, Las Vegas,
Nevada.
12.
Brodowsky, G. H., Pass, M,
& Anderson, B.B., Planning Non-Traditional Academic Schedules: How Changing
Times Necessitate Changing Times on Campus,” 2004
Hawaii International Conference on Business, Honolulu, Hawaii.
13. Pillai, R., Kohles, J. &Brodowsky, G. “Leadership, Justice, Trust and Outcomes in the PRC and the SAR (Hong Kong): Two Sides of the Same Coin?” First Conference on Cross Cultural Leadership and Management, June 2004, Seoul Korea.
14.
Watson, K. & Brodowsky,
G.H., Achieving Content and Relational Communication Goals: A Model of Media
Choice.” To be presented in an Interactive Session of
the 2004 Academy of Management Annual Conference, New Orleans, Louisiana.
15.
Anderson, Beverlee B. (2003)
“Social Time Insights in Higher Education”
Proceedings of the ISIDA International Conference on Time and Management.
Palermo, Italy.
16.
Brodowsky, Glen H and Beverlee
B. Anderson (2003) “The Sacred Weekend”
Proceedings of the ISIDA International Conference on Time and Management.
Palermo, Italy.
17.
Brodowsky, Glen H and Beverlee
B. Anderson (2003) “Cross Border Shopping Behavior: The
Case of College Students Living in a Border Region”
Hawaii International Conference on Business, Honolulu, Hawaii
18.
Brodowsky, Glen H. And
Beverlee B. Anderson (2002) “Why Johnny Can’t Write: An analysis of the Effectiveness of a Business
Writing Requirement in a College of Business Curriculum”
Presented at 2002 Marketing Educators’ Association.
19.
Brodowsky, Glen H. and George
Belch (2002) “The Infomercial: The Handy-Dandy
Marketing Teaching Tool” Proceedings of the 2002
Marketing Educator’s Association.
20.
Anderson, Beverlee and Glen H.
Brodowsky (2000)¸ “Time Over Time: A Study of how
Mexican Consumers’ Concepts of Time have Changed Over
Time” Proceedings of the ISIDA International
Conference on Time and Management. Palermo, Italy.
21.
Brodowsky, Glen H. and Justin
Tan, (1999) Managing Country of Origin: Understanding How Country of Design and
Country of Assembly Affect Product Evaluations and Attitudes Toward Purchase” in Brown, Stephen P and Sudharshan, D. Enhancing
Knowledge Development in Marketing, Proceedings of the American
Marketing Association Summer Educators’ Conference
.
22. Erevelles, Sunil, Glen Brodowsky, Orlenda Salazar, and Veronica Horton, (1999) “Minimizing Questionnaire-Related Bias in Marketing Research” Proceedings of the Decision Sciences Conference, Winter.
23.
Jain, Arun K., and Glen H.
Brodowsky, M. Divan (1993) “Sonka Meats, a Case Study” Proceedings of the Eastern Case Writers Association, 1994
Dissertation Research
Title: A Comprehensive Model of the Role of Country-of-Origin on Consumer Purchase Decisions
Case Studies
Jain, Brodowsky and Divan - 1994 The Role of Marketing in Privatizing Hungarian Firms
Jain, Brodowsky and Divan - 1993 Sonka Meats, a Case Study
TEACHING EXPERIENCE
California State University San Marcos
Undergraduate Courses Taught
MKTG 302 Foundations of Marketing
MKTG 333 Marketing Communications
MKTG 442 Customer Analysis
MKTG 448 Global and Cross Cultural Marketing
BUS 493 Senior Experience and Business Writing Workshop for Senior Experience
MBA Courses Taught
BGA 502 Marketing Foundations
BA 640 Marketing Management
BA 641 Global Business Strategies
BA 628 Business Research Methods
Guest Lecturer at the Following Universities
Univeridad Internacional Del Ecuador, Quito, Ecuador 2009
Universidad Autonoma de Baja California, Ensenada Mexico 2009
National Taipei University of Technology, Taiwan, ROC 2009
National Cheng-chi University, Taiwan, ROC 2007-2009
National Cheng-gong University, Taiwan, ROC 2007
National Chang-hua University of Education, Taiwan, ROC 2007
National Chong-cheng University, Taiwan, ROC 2007
Di-wan College of Management, Taiwan, ROC 2007
Osher Institute of Lifelong Learning, San Marcos, CA 2006-2009
University of California Irvine Extension 2005
Northeastern University, Shenyang, Peoples Republic of China 2004
University of California Riverside Extension 1997-2006
CONSULTING CLIENTS
Cardinal
Health
Callaway
Golf
Leadership North County
Escondido Downtown Business
Association
City of Escondido Marketing
Campaign
The
PennySaver
ACADEMIC HONORS
1995 - American Marketing Association Doctoral Consortium
Representative. The Wharton School,
University of Pennsylvania.
1993 - Scholarship to travel to Hungary to examine the
marketing practices of state-owned enterprises. Awarded by the State University
of New York Office of International Programs.
1992-1993 - National Doctoral Fellow in Business and Management.
1991 - Scholarship to study business practices of Japanese
enterprises awarded by the Miyagi Prefectural Government, Sendai,
Japan.
PROFESSIONAL EXPERIENCE
Technology Development, Transfer,
and Commercialization
International Marketing
FOREIGN LANGUAGE PROFICIENCY
Mandarin Chinese: Fluent speaker, read and write.
Japanese: Conversational, read, and write.
Spanish: Conversational speaker, read and write.
Portuguese: Conversational and read.
SERVICE
President Elect, Marketing
Educators Association
Facilitator, Blue Print for North County Healthcare Education
MBA Curriculum Committee
Chair, NEAC (Nominations, Elections, and Constitution) Committee
Periodic Review Committee of the Dean, College of Business
WASC accreditation reaffirmation committee, first year student
retention
College Peer Review Committee
Academic Senator, California State University Academic Senate,
Faculty Affairs
Committee
College Research and Development
Committee
Marketing Faculty Search Committee,
Chair
Secretary of the University Academic Senate
Business Building Planning Team
Faculty Affairs
Committee
College of Business
Leadership Council
Program Director,
Global Business
Management
Consultant to the
President
Principal investigator for university competitive positioning
study
Principal investigator for university budget process study
University Marketing
Committee
Chair of Undergraduate
Programs
Committee
AACSB Accreditation
Steering
Committee
Academic Planning and
Policy
Committee
Academic Senator
Representative, CSU
International Programs
Search Committee
Associate Vice President for Academic
Affairs.
Local Arrangements
Committee, Academy of Management Conference
College of Business
lecture delegation to the People’s Republic of
China.