Glen H. Brodowsky

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email: glenbrod@csusm.edu

 

Phone:     760-750-4261


POSITIONS HELD

                  California State University, San Marcos

                   Professor of Marketing                                                                                             Present

                   Chair, Department of Management & Marketing                                                    2004-2008

                  Associate Professor of Marketing                                                                             2002-2008

                  Assistant Professor of Marketing                                                                             1996 - 2002

                  Fulbright Lecturer National Cheng Chi-University, Taipei, Taiwan                          2007

EDUCATION

1997 - Ph.D., International Marketing, School of Management, State University of New York at Buffalo. Buffalo, New York. Expected Completion: December, 1996.

1992 - Master of Business Administration (MBA), Marketing and International Business Concentrations, School of Management, State University of New York at Buffalo, Buffalo, New York.

1987 - Advanced Chinese Studies. Non-degree program. National Taiwan University, The Stanford Center, Taipei, Taiwan, Republic of China.

1986 - Bachelors of Arts, Far Eastern Languages and Civilizations, The University of Chicago. Chicago, Illinois.

 


RESEARCH AND PUBLICATIONS

Journal Articles

        

1.         Brodowsky. Glen H. and Ruth Taylor, "Is That Your Final Answer?  Improving and moving Beyond Standard Multiple Choice Marketing Questions," Journal of the Academy of Business Education. Journal of the Academy of Business Education, Vol. 10, Spring, pp 147-162 .  

                  

2.         Brodowsky, Glen H., Camille Schuster, Beverleee Anderson, Ofer Meilich, and Ven Venkatesan, If Time is Money, is it a Common   Currency: Time in Anglo, Asian, and Latin Cultures, Journal of Global Marketing, Vol. 21 no. 4  pp. 245-258.

 

3.         Brodowsky, Glen H., Neil Granitz, and Beverlee Anderson (2008) The Best of Times is Now: A Study of the Gay Sub-cultures Attitudes Toward Time Time and Society Vol. 17 No. 2/3, pp.233-260.

                                                                                                                

4.         Brodowsky, Glen H. and George Belch, (2006) As Seen on TV and Now in a Marketing Classroom Near You: The Infomercial, Marketing Education Review Special Edition on Teaching Innovations.     

                                                                                                                              

5.         Brodowsky, Glen H., Justin Tan, and Ofer Meilich (2004), Managing Country of Origin Choices: Competitive Advantages and Opportunities. International Business Review, Vol. 13, No. 6.      

                                                                                                                           

6.         Brodowsky, Glen H. and Beverlee B. Anderson, (2003)  Student Perceptions of Communication Skills: Writing, Presentation and Public Speaking Journal of the Academy of Business Education Volume 4, Fall pp. 13-22     

                                                                                      

7.         Pillai, Rajnandini, Susan Stites Doe, and Glen H. Brodowsky Marketing the Presidency:  Do Leadership and Scandal Mix? Journal of Applied Social Psychology.  

                                                                                                                                                                                            

8.         Anderson, Beverlee B. Glen H. Brodowsky, (2001) A Cross-cultural Study of Waiting as a Satisfaction Driver in Selected Service EncountersThe Journal of East West Business  Volume 7, No. 1 pp. 11-36.

                                                                                                          

9.         Erevelles, Sunil, Veronica Horton, Glen H. Brodowsky, and Jonnvee Caragan (2000) Managing Questionnaire-Related Non-Response BiasJournal of Marketing Management Vol. 10 Issue 1,  Spring- Summer.

                                                                                                                

10.        Brodowsky, Glen H. and Beverlee B. Anderson (2000) A Cross Cultural Study of Consumer Attitudes Toward Time Journal of Global Marketing, Vol. 13, No.3.

                                                                                                                                                                                           

11.        Brodowsky, Glen H. (1998)  The Effects of Multiple Countries of Origin on Evaluation and Attitudes Toward Buying Japanese versus American Automobiles: A Comparison between Low and High Ethnocentric ConsumersJournal of International Consumer Marketing, Vol.10, No.3.                                                                                                                                                                                                               

12.         Lukas, Bryan A. and Glen H. Brodowsky (1998) Successful Invention Management: Formalizing the Generation and Validation of New  Product IdeasCompetitive Intelligence Review, Vol. 9 No.4, October-December.

 

Conference Proceedings/Conference Presentations         

1.    Kohles, J, M. Bligh, R. Pillai, M. Carsten, and G. Brodowsky (2009),  “Leadership in Confucian Asia: Similarities and Differences of Justice, Trust, and Leadership Outcomes in Mainland China, Hong Kong, and Singapore,” Recipient of John Yanouzas Outstanding  Paper Award. Eastern Academy of Management  Managing in a Global Economy  XIII Conference, Rio de Janeiro, Brasil.

 

2.        Gruber, T., A. Reppel, G.H. Brodowsky, and R. Voss (2009), “Revealing Female and Male Students’ Satisfaction with the Characteristics of Effective Professors,” Presented at the American Marketing Association Summer Educators’  Conference, Chicago, IL.

 

3.        Gruber, T. A. Reppe, G.H. Brodowsky, and R. Voss, (2009), “Service Encounters in Higher Education: Investigating the Influence on the Satisfaction and Dissatisfaction of Students,”  Presented at the Marketing Educators’ Association Conference, Newport Beach, California.

 

4.        Brodowsky, Glen H. ,  Camille Schuster, and Beverlee Anderson, (2008) Universalist versus Absolutist Approaches to Measuring Time Concepts across Culrures  Presented at Association for Global Business Twentieth Annual International Conference, Newport Beach, CA. 

         

5.        Brodowsky, Glen H. and Ruth Taylor, Is that your final answer? Improving and Moving Beyond Standard Multiple Choice Marketing Questions Presented at 2008 Marketing Educators Association Conference, Salt Lake City, Utah.
 

6.        Chang, Katherine and Glen H. Brodowsky The Relationships among Attitude, Brand Equity and Repurchase Intention: The Case of    Skincare Products in Taiwan, Presented at Society for Marketing Advances, San Antonio,Texas
 

7.        Brodowsky, Glen H . and Beverlee B. Anderson "Sometimes, Two Heads Aren't Better than One: Lessons Learned from Team Teaching" Presented at 2006 Marketing Educators' Association, San Francisco, California.
 

8.        Brodowsky, Glen H.. Ofer Meilich, Beverlee B. Anderson, and Ven Venkatesan, " If Time is Money, Is it a Common Currency" Presented 2006 at the American Marketing Association Summer Educators' Conference, Chicago, IL 
 

9.        Brodowsky, Glen H. and Beverlee B. Anderson "Data, Data Everywhere but They Never Stop to Think: A Case Study in Developing an Effective Research Methods Course," 2005 Marketing Educators'  Association Meeting Proceedings, La Jolla, California.
 

10.     Brodowsky, Glen H. "What the Sneetches Teaches: Dr. Seuss as a Marketing Teaching Tool 2005 Marketing Educators'  Association Meeting Proceedings, La Jolla, California.                            

                                                                                                                                        

11.       Brodowsky, G. H., Pass, M. & Anderson, B.B. Not on a School Night: Using Creative Scheduling as a Strategic Advantage in An Increasingly Complex Educational Marketplace.  2004 Marketing Educators Association Meeting Proceedings, Las Vegas, Nevada.          

12.        Brodowsky, G. H., Pass, M, & Anderson, B.B., Planning Non-Traditional Academic Schedules: How Changing Times Necessitate Changing Times on Campus, 2004 Hawaii International Conference on Business, Honolulu, Hawaii.                                                                     

13.    Pillai, R., Kohles, J. &Brodowsky, G. Leadership, Justice, Trust and Outcomes in the PRC and the SAR (Hong Kong): Two Sides of the Same Coin? First Conference on Cross Cultural Leadership and Management, June 2004,  Seoul Korea.

                                                

14.    Watson, K. & Brodowsky, G.H., Achieving Content and Relational Communication Goals: A Model of Media Choice. To be presented in an Interactive Session of the 2004 Academy of Management Annual Conference, New Orleans, Louisiana.                                                          

15.    Anderson, Beverlee B. (2003) Social Time Insights in Higher Education Proceedings of the ISIDA International Conference on Time and Management. Palermo, Italy.                                                                                                                                                                                                           

16.    Brodowsky, Glen H and Beverlee B. Anderson (2003) The Sacred Weekend Proceedings of the ISIDA International Conference on Time and Management. Palermo, Italy.                                                                                                                                                                                   

17.    Brodowsky, Glen H and Beverlee B. Anderson (2003) Cross Border Shopping Behavior: The Case of College Students Living in a Border Region Hawaii International Conference on   Business, Honolulu, Hawaii                                                                                           

18.    Brodowsky, Glen H. And Beverlee B. Anderson (2002) Why Johnny Cant Write: An analysis of the Effectiveness of a Business Writing Requirement in a College of Business  Curriculum Presented at 2002 Marketing Educators Association.                                           

19.    Brodowsky, Glen H. and George Belch (2002) The Infomercial: The Handy-Dandy Marketing Teaching Tool Proceedings of the 2002 Marketing Educators Association.                                                                                                                                                                             

20.    Anderson, Beverlee and Glen H. Brodowsky (2000)¸ “Time Over Time: A Study of how Mexican Consumers Concepts of Time have Changed Over Time  Proceedings of the ISIDA International Conference on Time and Management. Palermo, Italy.                                            

21.    Brodowsky, Glen H. and Justin Tan, (1999) Managing Country of Origin: Understanding How Country of Design and Country of Assembly Affect Product Evaluations and Attitudes Toward Purchase in Brown, Stephen P and Sudharshan, D. Enhancing Knowledge Development in Marketing, Proceedings of the American Marketing Association Summer Educators Conference                                     .

22.    Erevelles, Sunil, Glen Brodowsky, Orlenda Salazar, and Veronica Horton, (1999) Minimizing Questionnaire-Related Bias in Marketing Research Proceedings of the Decision Sciences Conference, Winter.   

                                                                                                            

23.    Jain, Arun K., and Glen H. Brodowsky, M. Divan (1993) Sonka Meats, a Case Study Proceedings of the Eastern Case Writers Association, 1994

 

        Dissertation Research

Title: A Comprehensive Model of the Role of Country-of-Origin on Consumer Purchase Decisions

            Case Studies

Jain, Brodowsky and Divan - 1994 The Role of Marketing in Privatizing Hungarian Firms

Jain, Brodowsky and Divan - 1993 Sonka Meats, a Case Study


TEACHING EXPERIENCE

California State  University San Marcos

Undergraduate Courses Taught

    MKTG 302    Foundations of Marketing

 MKTG 333        Marketing Communications

    MKTG 442        Customer Analysis

    MKTG 448        Global and Cross Cultural Marketing

    BUS 493        Senior Experience and Business Writing Workshop for Senior Experience

MBA Courses Taught

    BGA 502        Marketing Foundations

    BA 640          Marketing Management

    BA 641          Global Business Strategies

    BA 628          Business Research Methods               

Guest Lecturer at the Following Universities

Univeridad Internacional Del Ecuador, Quito, Ecuador                    2009

Universidad Autonoma de Baja California, Ensenada Mexico          2009

National Taipei University of Technology, Taiwan, ROC                 2009

National Cheng-chi University, Taiwan, ROC                                   2007-2009

National Cheng-gong University, Taiwan, ROC                                2007

National Chang-hua University of Education, Taiwan, ROC            2007

National Chong-cheng University, Taiwan, ROC                              2007

Di-wan College of Management, Taiwan, ROC                                2007

Osher Institute of Lifelong Learning, San Marcos, CA                     2006-2009

University of California Irvine Extension                                          2005

Northeastern University, Shenyang, Peoples Republic of China       2004

University of California Riverside Extension                                     1997-2006

 


CONSULTING CLIENTS

Cardinal Health                                                   

Callaway Golf     

Leadership North County

Escondido Downtown Business Association                     

City of Escondido Marketing Campaign                                                                                        

            The PennySaver                                                                                                                         

ACADEMIC HONORS

*       1995 - American Marketing Association Doctoral Consortium Representative. The Wharton School, University of Pennsylvania.

*       1993 - Scholarship to travel to Hungary to examine the marketing practices of state-owned enterprises. Awarded by the State University of New York Office of International Programs.

*       1992-1993 - National Doctoral Fellow in Business and Management.

*       1991 - Scholarship to study business practices of Japanese enterprises awarded by the Miyagi Prefectural Government, Sendai, Japan.


PROFESSIONAL EXPERIENCE

Technology Development, Transfer, and Commercialization

International Marketing


FOREIGN LANGUAGE PROFICIENCY

*       Mandarin Chinese: Fluent speaker, read and write.

*       Japanese: Conversational, read, and write.

*       Spanish: Conversational speaker, read and write.

*       Portuguese: Conversational and read.


 SERVICE

*       President Elect, Marketing Educators Association

*       Facilitator, Blue Print for North County Healthcare Education

*       MBA Curriculum Committee

*       Chair, NEAC (Nominations, Elections, and Constitution) Committee

*       Periodic Review Committee of the Dean, College of Business

*       WASC accreditation reaffirmation committee, first year student retention

*       College Peer Review Committee

*       Academic Senator, California State University Academic Senate, Faculty Affairs Committee                                                                                                        

*       College Research and Development Committee                                                                                  

*       Marketing Faculty Search Committee, Chair             

*       Secretary of the University Academic Senate

*       Business Building Planning Team                                                                                          

*       Faculty Affairs Committee                                                                                                                     

*       College of Business Leadership Council                                                                                           

*       Program Director, Global Business Management                                                                            

*       Consultant to the President                                                                                                                  

*   Principal investigator for university competitive positioning study

*   Principal investigator for university budget process study

*       University Marketing Committee                                                                                                         

*       Chair of Undergraduate Programs Committee                                                                                 

*       AACSB Accreditation Steering Committee                                                                                      

*       Academic Planning and Policy Committee                                                                                     

*       Academic Senator                                                                                                                               

*       Representative, CSU International Programs                                                                                

*       Search Committee

*   Associate Vice President for Academic Affairs.                                                                  

*       Local Arrangements Committee, Academy of Management Conference                                  

*       College of Business lecture delegation to the People’s Republic of China.