Glen H.
Brodowsky
Phone:
760-750-4261
POSITIONS HELD
California State University, San Marcos
Professor of
Marketing Present
Chair, Department of Management &
Marketing
2004-2008
Associate Professor of
Marketing
2002-2008
Assistant Professor of
Marketing 1996 - 2002
Fulbright Lecturer
National Cheng Chi-University,
Taipei, Taiwan 2007
EDUCATION
1997 - Ph.D., International Marketing, School of Management, State University of New York at Buffalo. Buffalo, New York. Expected Completion: December, 1996.
1992 - Master of Business Administration (MBA), Marketing and International Business Concentrations, School of Management, State University of New York at Buffalo, Buffalo, New York.
1987 - Advanced Chinese Studies. Non-degree program. National Taiwan University, The Stanford Center, Taipei, Taiwan, Republic of China.
1986 - Bachelors of Arts, Far Eastern Languages and Civilizations, The University of Chicago. Chicago, Illinois.
RESEARCH AND PUBLICATIONS
Journal Articles
1.
Brodowsky, Glen H., Camille
Schuster, Beverleee Anderson, Ofer Meilich, and Ven Venkatesan, If Time is Money, is it a Common Currency:
Time in Anglo, Asian, and Latin Cultures, Journal of
Global Marketing (forthcoming).
2.
Brodowsky. Glen H. and Ruth
Taylor, "Is That Your Final Answer? Improving and moving Beyond
Standard Multiple Choice Marketing Questions," Journal of the Academy of
Business Education (forthcoming).
3.
Brodowsky, Glen H., Neil
Granitz, and Beverlee Anderson (2008) The Best of
Times is Now: A Study of the Gay Sub-cultures
Attitudes Toward Time Time and Society Vol. 17 No.
2/3, pp.233-260.
4.
Brodowsky, Glen H. and George
Belch, (2006) As Seen on TV and Now in a Marketing Classroom Near You: The
Infomercial, Marketing Education Review Special Edition on Teaching
Innovations.
5.
Brodowsky, Glen H., Justin
Tan, and Ofer Meilich (2004), Managing Country of Origin Choices: Competitive
Advantages and Opportunities. International
Business Review, Vol. 13, No. 6.
6.
Brodowsky, Glen H. and
Beverlee B. Anderson, (2003) Student Perceptions
of Communication Skills: Writing, Presentation and Public Speaking Journal of the Academy of Business Education Volume
4, Fall pp. 13-22
7.
Pillai, Rajnandini, Susan
Stites Doe, and Glen H. Brodowsky Marketing the
Presidency: Do Leadership and Scandal Mix? Journal of Applied Social
Psychology.
8.
Anderson, Beverlee B. Glen H.
Brodowsky, (2001) A Cross-cultural Study of Waiting as
a Satisfaction Driver in Selected Service Encounters The
Journal of East West Business Volume 7, No. 1 pp. 11-36
9.
Erevelles, Sunil, Veronica
Horton, Glen H. Brodowsky, and Jonnvee Caragan (2000) Managing
Questionnaire-Related Non-Response Bias Journal of
Marketing Management Vol. 10 Issue 1, Spring- Summer
10.
Brodowsky, Glen H. and
Beverlee B. Anderson (2000) A Cross Cultural
Study of Consumer Attitudes Toward Time Journal of Global Marketing, Vol. 13, No.3
11.
Brodowsky, Glen H.
(1998) The Effects of Multiple Countries of
Origin on Evaluation and Attitudes Toward Buying Japanese versus American
Automobiles: A Comparison between Low and High Ethnocentric Consumers Journal of International Consumer Marketing, Vol.10,
No. 3.
12.
Lukas, Bryan A. and Glen H.
Brodowsky (1998) Successful Invention Management:
Formalizing the Generation and Validation of New Product Ideas Competitive Intelligence Review, Vol. 9 No.4,
October-December.
Conference Proceedings/Conference Presentations
1.
Brodowsky, Glen H. , Camille Schuster, and Beverlee Anderson, (2008)
Universalist versus Absolutist Approaches to Measuring
Time Concepts across Culrures Presented at Association for Global Business
Twentieth Annual International Conference, Newport Beach, CA.
2.
Brodowsky, Glen H. and Ruth
Taylor, Is that your final answer? Improving and
Moving Beyond Standard Multiple Choice Marketing Questions
Presented at 2008 Marketing Educators Association Conference, Salt Lake City,
Utah.
3.
Chang, Katherine and Glen H.
Brodowsky The Relationships among Attitude, Brand
Equity and Repurchase Intention: The Case of Skincare Products in Taiwan, Presented at Society for Marketing Advances, San
Antonio,Texas
4.
Brodowsky, Glen H . and
Beverlee B. Anderson "Sometimes, Two Heads Aren't Better than One: Lessons
Learned from Team Teaching" Presented at 2006 Marketing Educators'
Association, San Francisco, California.
5.
Brodowsky, Glen H.. Ofer
Meilich, Beverlee B. Anderson, and Ven Venkatesan, " If Time is Money, Is
it a Common Currency" Presented 2006 at the American Marketing Association
Summer Educators' Conference, Chicago, IL
6.
Brodowsky, Glen H. and
Beverlee B. Anderson "Data, Data Everywhere but They Never Stop to Think:
A Case Study in Developing an Effective Research Methods Course," 2005
Marketing Educators' Association Meeting Proceedings, La Jolla,
California.
7.
Brodowsky, Glen H. "What
the Sneetches Teaches: Dr. Seuss as a Marketing Teaching Tool 2005 Marketing
Educators' Association Meeting Proceedings, La Jolla, California.
8.
Brodowsky, G. H., Pass, M.
& Anderson, B.B. Not on a School Night: Using
Creative Scheduling as a Strategic Advantage in An Increasingly Complex
Educational Marketplace. 2004 Marketing
Educators Association Meeting Proceedings, Las Vegas,
Nevada.
9.
Brodowsky, G. H., Pass, M,
& Anderson, B.B., Planning Non-Traditional Academic Schedules: How Changing
Times Necessitate Changing Times on Campus, 2004
Hawaii International Conference on Business, Honolulu, Hawaii.
10.
Pillai, R., Kohles, J.
&Brodowsky, G. Leadership, Justice, Trust and
Outcomes in the PRC and the SAR (Hong Kong): Two Sides of the Same Coin? First Conference on Cross Cultural Leadership and Management,
June 2004, Seoul Korea.
11.
Watson, K. & Brodowsky,
G.H., Achieving Content and Relational Communication Goals: A Model of Media
Choice. To be presented in an Interactive Session of
the 2004 Academy of Management Annual Conference, New Orleans, Louisiana.
12.
Anderson, Beverlee B. (2003) Social Time Insights in Higher Education
Proceedings of the ISIDA International Conference on Time and Management.
Palermo, Italy.
13.
Brodowsky, Glen H and Beverlee
B. Anderson (2003) The Sacred Weekend
Proceedings of the ISIDA International Conference on Time and Management.
Palermo, Italy.
14.
Brodowsky, Glen H and Beverlee
B. Anderson (2003) Cross Border Shopping Behavior: The
Case of College Students Living in a Border Region
Hawaii International Conference on Business, Honolulu, Hawaii
15.
Brodowsky, Glen H. And
Beverlee B. Anderson (2002) Why Johnny Cant Write: An analysis of the Effectiveness of a Business
Writing Requirement in a College of Business Curriculum
Presented at 2002 Marketing Educators Association.
16.
Brodowsky, Glen H. and George
Belch (2002) The Infomercial: The Handy-Dandy
Marketing Teaching Tool Proceedings of the 2002
Marketing Educators Association.
17.
Anderson, Beverlee and Glen H.
Brodowsky (2000)Έ Time Over Time: A Study of how
Mexican Consumers Concepts of Time have Changed Over
Time Proceedings of the ISIDA International
Conference on Time and Management. Palermo, Italy.
18.
Brodowsky, Glen H. and Justin
Tan, (1999) Managing Country of Origin: Understanding How Country of Design and
Country of Assembly Affect Product Evaluations and Attitudes Toward Purchase in Brown, Stephen P and Sudharshan, D. Enhancing
Knowledge Development in Marketing, Proceedings of the American
Marketing Association Summer Educators Conference .
19.
Erevelles, Sunil, Glen
Brodowsky, Orlenda Salazar, and Veronica Horton, (1999) Minimizing
Questionnaire-Related Bias in Marketing Research
Proceedings of the Decision Sciences Conference, Winter.
20.
Jain, Arun K., and Glen H.
Brodowsky, M. Divan (1993) Sonka Meats, a Case Study Proceedings of the Eastern Case Writers Association, 1994
Dissertation Research
Title: A Comprehensive Model of the Role of Country-of-Origin on Consumer Purchase Decisions
Case Studies
Jain, Brodowsky and Divan - 1994 The Role of Marketing in Privatizing Hungarian Firms
Jain, Brodowsky and Divan - 1993 Sonka Meats, a Case Study
TEACHING EXPERIENCE
California State University San Marcos
Undergraduate Courses Taught
MKTG 302 Foundations of Marketing
MKTG 333 Marketing Communications
MKTG 442 Customer Analysis
MKTG 448 Global and Cross Cultural Marketing
BUS 493 Senior Experience and Business Writing Workshop for Senior Experience
MBA Courses Taught
BGA 502 Marketing Foundations
BA 640 Marketing Management
BA 641 Global Business Strategies
BA 628 Business Research Methods
CONSULTING CLIENTS
Cardinal
Health
Callaway
Golf
Leadership North County
Escondido Downtown Business
Association
City of Escondido Marketing
Campaign
The
PennySaver
ACADEMIC HONORS
1995 - American Marketing Association Doctoral Consortium
Representative. The Wharton School,
University of Pennsylvania.
1993 - Scholarship to travel to Hungary to examine the
marketing practices of state-owned enterprises. Awarded by the State University
of New York Office of International Programs.
1992-1993 - National Doctoral Fellow in Business and Management.
1991 - Scholarship to study business practices of Japanese
enterprises awarded by the Miyagi Prefectural Government, Sendai,
Japan.
PROFESSIONAL EXPERIENCE
Technology Development, Transfer,
and Commercialization
International Marketing
FOREIGN LANGUAGE PROFICIENCY
Mandarin Chinese: Fluent speaker, read and write.
Japanese: Conversational, read, and write.
Spanish: Conversational speaker, read and write.
Portuguese: Conversational and read.
SERVICE
Vice President, Marketing
Educators Association
Facilitator, Blue Print for North County Healthcare Education
MBA Curriculum Committee
Chair, NEAC (Nominations, Elections, and Constitution) Committee
Periodic Review Committee of the Dean, College of Business
WASC accreditation reaffirmation committee, first year student
retention
College Peer Review Committee
Academic Senator, California State University Academic Senate,
Faculty Affairs
Committee
College Research and Development
Committee
Marketing Faculty Search Committee,
Chair
Secretary of the University Academic Senate
Business Building Planning Team
Faculty Affairs
Committee
College of Business
Leadership Council
Program Director,
Global Business
Management
Consultant to the
President
Principal investigator for university competitive positioning
study
Principal investigator for university budget process study
University Marketing
Committee
Chair of Undergraduate
Programs
Committee
AACSB Accreditation
Steering
Committee
Academic Planning and
Policy
Committee
Academic Senator
Representative, CSU
International Programs
Search Committee
Associate Vice President for Academic
Affairs.
Local Arrangements
Committee, Academy of Management Conference
College of Business
lecture delegation to the Peoples Republic of
China.