College of Business Administration

VISION

California State University San Marcos’ College of Business Administration utilizes its excellent teaching faculty, innovative pedagogy, and business community partnerships to develop future business and community leaders.

MISSION

The College of Business Administration at CSU San Marcos uses interdisciplinary programs to provide a quality business education that addresses issues of concern to current and future managers. Consistent with the needs of a rapidly growing and increasingly diverse regional population, the College’s primary focus is undergraduate education. The College of Business Administration also offers an MBA program designed for working professionals. An important component of the curriculum, at both the undergraduate and graduate level, is outreach to the regional business community through projects that provide an experiential laboratory for student learning.

The primary mission of the College is teaching with equal secondary emphases on scholarship and service. The portfolio of faculty research activities reflects the College’s main emphasis on applied research that contributes to the understanding of modern business theory and practice. Basic research and research activities that enhance student instruction are equally weighted but emphasized less than applied research. In addition to teaching and research activities, service on university committees as well as professional and academic organizations, is necessary to support the continued academic development of this rapidly growing university.

PROGRAMS OFFERED

• Bachelor of Science in Business Administration

- Accountancy/Finance

- Global Business Management

- High Technology Management

- Service Sector Management

• Minor in Business Administration

• Master of Business Administration

- Business Management

ORGANIZATION OF THE COLLEGE

The College of Business Administration (CoBA), rather than forming separate departments, is organized into three interdisciplinary centers: The Center for Accountancy and Finance, The Center for High Technology Management, and the Center for Service Sector Management.

The Center for Accountancy and Finance

Robert L. Black, Ph.D., CPA

Tax Accounting

Eun C. Kang, Ph.D.

Financial Accounting

Dale R. Geiger, D.B.A., CMA, CGA

Managerial Accounting

F. Larry Detzel, Ph.D., CPA, CFP

Tax Accounting

Nen-Chen Hwang, Ph.D., CPA, CMA

Financial Accounting

Managerial Accounting

Mary T. Keim, Ph.D., CPA

Financial Accounting

Trini U. Melcher, Ph.D., CPA

Center Director

Financial Accounting

International Accounting

Alan Styles, Ph.D.

Financial Accounting

Managerial Accounting

International Accounting

Wenyuh Tsay, Ph.D.

Finance

Stephen P. Zera, Ph.D.

Finance

The Center for High Technology Management

George Diehr, Ph.D.

Management Science

Soheila Jorjani, Ph.D.

Production and Operations Management

Jack Y. Leu, Ph.D.

Operations and Information Technology

Sheldon X. C. Lou, Ph.D.

Center Director

Production and Operations Management

The Center for Service Sector Management

Beverlee B. Anderson, Ph.D.

Business and Marketing

W. Thomas Anderson, Ph.D.

Marketing

Glen H. Brodowsky, Ph.D.

Marketing

Bennett W. Cherry, Ph.D.

Management

John R. Montanari, D.B.A.

Management

Ofer Meilich, Ph.D.

Strategy

Troy Nielson, Ph.D.

Management

Michael Pass, Ph.D. (Candidate)

Marketing

Rajnandini Pillai, Ph.D.

Center Director

Management

J. Justin Tan, Ph.D.

Strategy

Kathleen Watson, Ph.D.

Management